Our method
We aim to check every deal on IceColdDeals through our pipeline before it reaches you. Here is exactly what we do — and what we refuse to do. Always check before you buy.
1. Price history first
Before a deal reaches you, we compare it against 90 days of recorded prices from the same retailer. A product marked as "50% off" is only shown if it genuinely was higher. We check the retailer's own price history, not an inflated RRP.
2. DNA score
Each deal receives a DNA score from 0–100. This combines: historical price low (how close to ATL?), price trajectory (rising or falling?), retailer reliability, how long this price has held, and grab velocity from our community. A score of 85+ means we are confident this is a genuinely good deal.
3. All Time Low (ATL) flag
The ATL label is applied only when a price is the lowest we have ever recorded for that exact product. Not "near the lowest" — the lowest. We track this separately from the DNA score because ATL is a binary fact, not a judgement call.
4. Subscribe & Save (SNS) honesty
When a deal requires an Amazon Subscribe & Save subscription, we say so clearly. We also note that you can cancel the subscription after your first delivery — and you still keep the deal price. We never obscure the SNS requirement.
5. Oracle timing advice
Our Oracle engine analyses price patterns to recommend Buy now, Decent (acceptable, but might improve), or Wait. This is probabilistic — prices can change unexpectedly. We keep a record of how often that call turns out right, and we will publish it here once there is enough history to be worth reading.
6. What we never do
We never compare to an inflated original RRP. We never create artificial urgency. We never recommend a deal because of commission. We aim to check every deal against price history before showing it — so always check before you buy. We describe what a price has done, not what a retailer intended — the history is the claim, and you can check it.
Download our datasets
We publish two datasets freely. Use them for research, journalism, or price-history projects — no sign-up required.